Hello,I'm Beverley.
Small exits are the norm — not the consolation prize. I run Indiemaker, where indie founders buy, sell and build digital businesses. My focus is micro-liquidity, autonomy and repeatable exits. That's the work.
All in on the indie economy.
Ownership is the new career.
Indiemaker
The platform for indie founders to buy, sell, and build profitable digital businesses. Built for the era of micro-liquidity and autonomous exits.
Visit IndiemakerMachine Republic
A boutique software studio we've run for fifteen years. We build products for early-stage founders — the kind of work that actually ships.
About the studioCraaft.io
Kanban the way it used to be — simple, fast, no noise. Built for indie devs and small teams who just want to ship.
Visit CraaftNitro
A Python-based static site generator. Fast, minimal, no nonsense. Also what this site is built on.
Visit NitroBusiness principles.
How I think about building, operating and exiting digital businesses.
Independence first. Self-funded, clear ownership, low coordination cost. This is the whole structural thesis — everything else follows from it.
Useful lasts. Build for real problems that real people have. Trends fade. Useful things stick.
Leverage beats effort. Code, community, and distribution compound over time. Apply them before adding people.
People are the last resort. Headcount is the most expensive and least reversible solution. Exhaust systems, code, and automation first.
Do less, better. Owning 100% of five things beats 70% of ten. Focus is something you protect, not something that happens to you.
Customers over competitors. Positioning comes from user outcomes, not from watching what others are doing.
Back-of-the-envelope first. If it doesn't work in rough maths, it won't work in a complicated spreadsheet.
Build for the world as it is. Plans must survive pessimism, not optimism. Real life rounds down — account for it.
Cash keeps you honest. Bootstrapped businesses live or die on cash, not on metrics that flatter. Know your number.
Ideas belong in the market. Ship early, learn fast, skip the internal debate. Signal lives outside your head.
Build for absence. If the business needs you present to function, it's not a business yet — it's a job.
Design the exit from day one. A business built to be sold is better run than one that isn't. Exits are a feature, not an event.