Hello,I'm Beverley.
I run Indiemaker – where indie founders buy, sell and build digital businesses. My focus is clean transfers, autonomy, and making sure the people who build quietly get to exit smartly.
All in on the indie economy.
Ownership is the new career.
Indiemaker
A platform for micro-liquidity and clean exits, for founders who build quietly and sell smartly.
Machine Republic
A boutique software studio we've run for fifteen years. We build products for early-stage founders – the kind of work that actually ships.
Craaft.io
Kanban the way it used to be – simple, fast, no noise. Built for indie devs and small teams who just want to ship.
Nitro
A Python-based static site generator. Fast, minimal, no nonsense. Also what this site is built on.
Business principles.
How I think about building, operating and exiting digital businesses.
Independence first. Self-funded, clear ownership, low coordination cost. This is the whole structural thesis – everything else follows from it.
Useful lasts. Hype fades. Solve a real problem for a real person and stop worrying about whether it sounds impressive.
Leverage beats effort. Code, community, and distribution compound over time. Apply them before adding people.
People are the last resort. Headcount is the most expensive and least reversible solution. Exhaust systems, code, and automation first.
Do less, better. Owning 100% of five things beats 70% of ten. Focus is something you protect, not something that happens to you.
Customers over competitors. Your users will tell you more in one support conversation than a year of watching what your rivals are shipping.
Back-of-the-envelope first. If it doesn't work in rough maths, it won't work in a complicated spreadsheet.
Build for the world as it is. Plans must survive pessimism, not optimism. Real life rounds down – account for it.
Ideas belong in the market. Ship it to one person. That's worth more than six months of internal debate.
Build for absence. If the business needs you present to function, it's not a business yet – it's a job.
Design the exit from day one. A business built to be sold is better run than one that isn't. Exits are a feature, not an event.
Starting from zero is a choice. Something close to what you need probably already exists. Acquisition is a legitimate first move.