Hello,I'm Beverley.
I run Indiemaker – where indie founders buy, sell and build digital businesses. My focus is clean transfers, autonomy, and making sure the people who build quietly get to exit regardless of size.
All in on the indie economy.
Ownership is the new career.
Indiemaker
A platform for micro-liquidity and clean exits, for founders who build quietly and sell smartly.
Machine Republic
A boutique software studio, sixteen years running. An eclectic mix of clients at every stage – that range taught us more than any single industry could.
Craaft.io
Kanban the way it used to be – simple, fast, no noise. Built for indie devs and small teams who just want to ship.
Nitro
A Python-based static site generator. Fast, minimal, no nonsense. Also what this site is built on.
Business principles.
How I think about building, operating and exiting digital businesses.
Independence first. Self-funded, clear ownership, low coordination cost. This is the whole structural thesis – everything else follows from it.
Useful lasts. Hype fades. Solve a real problem for a real person and stop worrying about whether it sounds impressive.
Leverage beats effort. Code, community, and distribution compound over time. Apply them before adding people.
People are the last resort. Headcount is the most expensive and least reversible solution. Exhaust systems, code, and automation first.
Craftsmanship scales. A thing built well needs less maintenance, earns more trust, and sells for more. Shoddy work is just deferred cost.
Progress compounds. A small improvement every day outperforms a perfect plan executed once. Show up, adjust, repeat.
Customers over competitors. Your users will tell you more in one support conversation than a year of watching what your rivals are shipping.
Know your number. Profit doesn't have to be large – but it must exist. Whether it's a side hustle, a salary replacement, or a portfolio play, start from the goal and work backwards.
Reality doesn't care about your plans. Adaptability is more useful than ambition. The business you end up running is rarely the one you started. As it should be.
Relationships compound over time. Nobody builds anything alone. Invest in people before you need them, and be the kind of person worth investing in.
Build for absence. If the business needs you present to function, it's not a business yet – it's a job. Profitable is the goal – sellable is the by-product.
Starting from zero is a choice. Something close to what you need probably already exists. Acquisition is a legitimate first move.