On longevity

Apr 2026 · 2 min read

Most things don't last. Not because they were bad – because they were built for a moment, a trend, a person who moved on. The ones that do last were useful on day one. Not promising. Not potential. Useful. The longevity was already in there; it just hadn't been tested yet.

This is ironic coming from someone who spends a considerable amount of time teaching her children to look after things. The shoes, the books, the bikes. Take care of it and it lasts. Apparently I believe in longevity everywhere except my own work.

Do you remember the names of your great-great-great grandparents? Probably not. They are essential to your existence and completely invisible to you. That's three or four generations. That's nothing.

So no – I'm not building for the future. I'm building for the person who needs it now, in the hope that need turns out to be durable.

If it is, it lasts. If it isn't, it shouldn't.

Build useful things. The rest sorts itself out.

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